AMBASSADOR CAMPAIGN / AUDIENCE EXPANSION
An original audience-expansion activation I conceived and led at mr.Booster for PINCO SPORT with Chingiz Allazov.
Research identified potentially relevant audiences beyond gaming-specific media. But direct advertising by an iGaming platform was restricted or refused by many Telegram channels that served those audiences.
The target was not a channel for its own sake. It was access to new people who could be interested in the brand but could not be reached through conventional advertising placements.
Rather than ask those communities to advertise a gaming product, I conceived and developed a participation-led proposition through the PINCO SPORT brand and the partnership with champion Chingiz Allazov. PINCO SPORT CAMP became the central activation.
This changed the conversation with publishers. The project was relevant to broader sports and entertainment audiences on its own terms, opening promotion opportunities that had previously been inaccessible.
PINCO SPORT CAMP combined ambassador content, a dedicated Telegram bot, an interactive branded game, invitation mechanics and campaign creative. The pieces gave people a reason to visit, play and share the experience.
I contributed to the concept, activation mechanics, creative production and coordination between the campaign, technology and media teams. My responsibility was to connect the idea with its real implementation.
Campaign placements reached new communities through Telegram channels and ads, supported by owned media and ambassador communication. The sports framing helped the activation earn acceptance from publishers who would not typically promote a gaming platform.
This case is about audience expansion and organic brand interest, not a claim that game participants were automatically acquired customers.
Search interest rose during the activation period. The broader report uses different baselines for Google Trends and SEO clicks, so these indicators are intentionally labelled separately. A rise during a campaign is not proof that one initiative caused every incremental search.
The game also attracted thousands of participants, but the homepage does not present participants as new customers or mix them with platform-acquisition figures.
The campaign report recorded growth in branded-search interest and clicks during the activation period. Those observations support a credible awareness story, but they do not establish that the activation caused every increase.
The strongest insight was practical: a brand-relevant experience can create legitimate media opportunities outside a restricted category. The campaign demonstrated a route to broader awareness while also showing why engagement, brand interest and direct commercial conversion should be measured separately.
Linked presentations may require access permission from their Google Drive owner. Product and client visuals remain credited to their respective projects. Results reflect reported project periods rather than isolated causal effects. Bot functionality may have changed or the activation may no longer be actively supported by the brand.