/* MIKHAIL SHAL / SITE STYLES — consolidated 2026-10-28 */
:root{--paper:#eee8dd;--paper2:#f4efe7;--ink:#171513;--muted:#69635b;--red:#e83020;--line:#746c6133;--display:Impact,"Arial Narrow","Helvetica Neue",Arial,sans-serif;--body:Arial,"Helvetica Neue",sans-serif}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--paper);color:var(--ink);margin:0;font-family:var(--body);-webkit-font-smoothing:antialiased}
body:after{content:"";position:fixed;inset:0;pointer-events:none;z-index:1000;opacity:.075;background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 150 150' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='g'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.65' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23g)'/%3E%3C/svg%3E")}
img{display:block;max-width:100%;width:100%}
a{color:inherit;text-decoration:none}
a:hover{color:var(--red)}
button, a{touch-action:manipulation}
h1, h2, h3, p, figure{margin-top:0}
h1, h2, h3{font-family:var(--display);font-weight:900;line-height:.94;letter-spacing:-.015em}
h1 em, h2 em, h3 em{font-style:normal;color:var(--red)}
p{line-height:1.5}
::selection{background:var(--red);color:var(--paper)}
.skip{position:fixed;left:12px;top:-100px;background:white;padding:10px;z-index:2000}
.skip:focus{top:12px}
.section-number, .section-label, .micro-label, .eyebrow{font-size:11px;font-weight:900;letter-spacing:.11em;text-transform:uppercase}
.site-nav{min-height:82px;display:grid;grid-template-columns:1fr 1fr 1fr;align-items:center;padding:15px 3.3%;border-bottom:1px solid var(--ink);gap:10px;background:var(--paper);position:relative;z-index:50}
.wordmark{display:inline-flex;align-items:center;gap:5px;font-family:var(--display);font-size:27px;white-space:nowrap;width:max-content}
.wordmark span{padding:4px 5px;background:var(--red);color:var(--paper)}
.wordmark i{font-style:normal;font-size:.5em;vertical-align:middle;margin-left:2px}
.nav-middle{text-align:center;font-size:10px;letter-spacing:.13em;font-weight:900}
.red{color:var(--red)}
.site-nav nav{display:flex;gap:20px;justify-content:flex-end;white-space:nowrap}
.site-nav nav a{font-size:11px;font-weight:900;letter-spacing:.065em}
.dot{background:var(--red);width:9px;height:9px;display:inline-block;margin-right:8px}
.slash{color:var(--red);margin:0 8px}
.hero{display:grid;grid-template-columns:56% 44%;min-height:min(790px,95vh)}
.hero-copy{padding:4vw 2vw 3vw 3.3vw;display:flex;flex-direction:column;justify-content:space-between;min-width:0}
.hero h1{font-size:clamp(75px,8vw,145px);line-height:.83;margin:45px 0 70px;white-space:nowrap;letter-spacing:-.015em}
.period{color:var(--red)}
.hero-summary{display:grid;grid-template-columns:22% 1fr;padding-top:20px;border-top:1px solid}
.hero-star{font-family:var(--display);font-size:105px;line-height:1;color:var(--red)}
.intro{max-width:360px}
.intro p{font-weight:700;font-size:clamp(18px,1.65vw,25px);line-height:1.28;margin:0 0 28px}
.text-arrow{display:flex;justify-content:space-between;align-items:center;border-bottom:2px solid;font-size:12px;font-weight:900;letter-spacing:.065em;padding:4px 0 10px;gap:20px}
.text-arrow span{font-size:20px}
.hero-image-block{position:relative;background:var(--ink);color:var(--paper);overflow:hidden;min-height:590px}
.hero-image{position:absolute;inset:0}
.hero-image img{width:100%;height:100%;object-fit:cover;object-position:center 30%;filter:contrast(1.07)}
.hero-image-top, .hero-image-caption{position:absolute;left:6%;right:6%;font-size:10px;font-weight:900;letter-spacing:.1em;text-shadow:0 1px 10px #0008}
.hero-image-top{top:6%;display:flex;justify-content:space-between}
.hero-image-caption{bottom:5%;display:flex;justify-content:space-between}
.hero-stamp{position:absolute;left:-2%;bottom:21%;display:flex;align-items:center;gap:13px;background:var(--red);padding:13px 19px;transform:rotate(-5deg);color:var(--ink)!important;box-shadow:0 5px 0 #0004}
.hero-stamp>span{font:48px/.9 var(--display)}
.hero-stamp small{font-weight:900;font-size:10px;line-height:1.2}
.ticker{background:var(--red);overflow:hidden;white-space:nowrap;padding:13px 0;font:clamp(21px,2.6vw,32px)/1 var(--display)}
.ticker-track{display:flex;width:max-content;animation:marquee 46s linear infinite}
.ticker-track span{flex-shrink:0;display:inline-block;padding-right:0}
@keyframes marquee{to{transform:translateX(-50%)}}
.proofbar{display:grid;grid-template-columns:repeat(3,1fr);border-bottom:1px solid var(--ink);padding:28px 3.3%;gap:30px}
.proofbar>div{display:flex;align-items:baseline;gap:15px}
.proofbar strong{font:clamp(38px,4vw,70px)/1 var(--display)}
.proofbar span{font-size:10px;font-weight:900;max-width:190px;line-height:1.3;letter-spacing:.07em}
.work-section{padding:7vw 3.3vw 6vw}
.section-heading{display:grid;grid-template-columns:17% 1fr 26%;align-items:end;gap:20px;margin-bottom:36px}
.section-heading h2{font-size:clamp(70px,8.8vw,156px);margin:0}
.section-heading p{font-size:15px;font-weight:700;max-width:340px;line-height:1.4;margin:0}
.project-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:64px 17px}
.project-card{display:block;min-width:0}
.project-photo{height:clamp(310px,34vw,560px);position:relative;background:#35312b;overflow:hidden}
.project-photo img{width:100%;height:100%;object-fit:cover;transition:transform .45s ease;filter:contrast(1.12)}
.project-card:hover .project-photo img{transform:scale(1.035)}
.project-index{position:absolute;top:15px;left:15px;max-width:92%;background:var(--paper);color:var(--ink);padding:8px 10px;font-size:10px;line-height:1.25;font-weight:900;letter-spacing:.04em}
.project-footer{display:flex;justify-content:space-between;align-items:start;gap:15px;border-top:2px solid;padding-top:16px;margin-top:15px}
.project-footer h3{font-size:clamp(35px,4.4vw,72px);margin:0 0 10px}
.project-footer p{font-size:14px;font-weight:700;line-height:1.45;max-width:490px;margin-bottom:0}
.project-arrow{font-size:32px;font-weight:900}
.work-note{border-top:1px solid;display:flex;justify-content:space-between;padding-top:16px;margin-top:65px;font-size:11px;font-weight:900;letter-spacing:.04em}
.statement{background:var(--red);display:grid;grid-template-columns:17% 1fr 13%;padding:6vw 3.3vw;gap:15px}
.statement-aside, .statement-side-text{font-size:11px;font-weight:900;letter-spacing:.09em}
.statement-side-text{writing-mode:vertical-rl;justify-self:end}
.massive-quote{font:120px/.6 Georgia,serif}
.statement h2{font-size:clamp(110px,12vw,200px);margin:32px 0}
.statement h2 em{color:var(--paper)}
.statement p{font-size:clamp(20px,2.1vw,29px);line-height:1.25;font-weight:700;max-width:680px}
.statement .text-arrow{max-width:310px;margin-top:42px}
.bio-strip{display:grid;grid-template-columns:18% 1fr 26%;gap:22px;align-items:start;padding:7vw 3.3vw}
.bio-kicker{font-size:11px;font-weight:900}
.bio-copy>p{font:clamp(52px,6.1vw,105px)/.94 var(--display);margin:0 0 28px}
.bio-copy em{color:var(--red);font-style:normal}
.bio-copy>div{border-top:1px solid;padding-top:20px;font-size:14px;font-weight:700;line-height:1.4;display:flex;flex-wrap:wrap;gap:24px;justify-content:space-between}
.bio-copy>div span{max-width:470px}
.bio-copy a{white-space:nowrap}
.bio-strip-image{height:420px;align-self:stretch}
.bio-strip-image img{height:100%;width:100%;object-fit:cover;filter:grayscale(1) contrast(1.1)}
.contact{background:var(--ink);color:var(--paper);padding:6vw 3.3vw 2vw;scroll-margin-top:20px}
.contact>p{font-size:clamp(21px,2vw,27px);font-weight:700;margin:5vw 0 22px}
.contact h2{font-size:clamp(90px,12vw,208px);margin:0}
.contact-links{display:flex;flex-wrap:wrap;gap:15px;margin-top:50px}
.contact-links a{border:1px solid var(--paper);padding:15px 24px;font-weight:900;font-size:12px;letter-spacing:.07em}
.contact-links a:hover{color:var(--ink);background:var(--red);border-color:var(--red)}
.contact-footer{border-top:1px solid #706961;display:flex;justify-content:space-between;gap:20px;margin-top:100px;padding-top:20px;font-size:10px;font-weight:800}
.case-hero{background:var(--ink);color:var(--paper);padding:35px 3.3vw 0}
.case-back{display:flex;justify-content:space-between;border-bottom:1px solid #766e65;padding-bottom:18px;font-size:11px;font-weight:900;gap:10px}
.case-topline{color:var(--red);font-weight:900;font-size:12px;letter-spacing:.08em;margin:6vw 0 20px}
.case-hero h1{font-size:clamp(80px,9.5vw,156px);margin:0 0 26px;overflow-wrap:anywhere}
.case-intro{font-size:clamp(20px,2.4vw,33px);font-weight:700;line-height:1.22;max-width:950px;margin:0 0 42px}
.case-hero-visual{height:clamp(320px,43vw,600px);overflow:hidden;margin:0}
.case-hero-visual img{height:100%;width:100%;object-fit:cover;object-position:center 42%}
.case-facts{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;border-bottom:1px solid var(--ink);padding:22px 3.3%}
.case-facts div{display:flex;flex-direction:column;gap:10px}
.case-facts span{color:var(--muted);font-size:11px;letter-spacing:.05em;font-weight:800}
.case-facts strong{font-size:14px;line-height:1.25}
.results-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin:28px 0}
.case-facts+.results-grid{padding:35px 3.3%;margin:0;border-bottom:1px solid var(--ink)}
.result{border-top:3px solid var(--red);padding-top:9px}
.result strong{display:block;font:clamp(50px,5.5vw,88px)/1 var(--display);margin-bottom:8px;overflow-wrap:anywhere}
.result span{font-size:12px;line-height:1.3;font-weight:800;display:block;max-width:260px}
.case-body{padding:3vw 3.3vw 5vw}
.story-section{display:grid;grid-template-columns:22% 1fr;gap:3.5vw;padding:62px 0 75px;border-bottom:1px solid var(--ink)}
.story-index{font-size:11px;letter-spacing:.09em;font-weight:900}
.story-content{max-width:1080px}
.story-content h2{font-size:clamp(52px,6.1vw,112px);margin:0 0 27px;max-width:1050px}
.story-content>p{font-size:clamp(17px,1.55vw,23px);font-weight:500;line-height:1.48;max-width:850px;margin-bottom:18px}
.story-content>p small{font-size:14px;color:var(--muted)}
.visual{margin:30px 0 0}
.case-inline-image{max-width:1040px}
.case-inline-image img{display:block;width:100%;max-height:650px;object-fit:contain;object-position:left; background:#191716}
.case-inline-image figcaption, .approach-image figcaption{font-size:12px;color:var(--muted);font-weight:700;margin-top:12px}
.story-content .results-grid{margin:32px 0}
.story-content .result strong{font-size:clamp(44px,5vw,80px)}
.inline-proof, .story-content>p.inline-proof{display:block;margin-top:30px;font-size:13px;font-weight:900;letter-spacing:.02em}
.inline-proof a, .inline-proof[href]{border-bottom:2px solid var(--red);padding-bottom:7px}
.evidence{background:#e4ddd2;padding:56px 3.3%}
.evidence-links{display:flex;gap:18px;flex-wrap:wrap;margin:24px 0 20px}
.evidence-links a{border:1px solid var(--ink);padding:13px 18px;font-size:12px;font-weight:900;letter-spacing:.035em}
.evidence-links a:hover{background:var(--red);color:var(--ink);border-color:var(--red)}
.disclaimer{max-width:870px;font-size:12px;line-height:1.55;color:var(--muted)}
.case-next{background:var(--red);padding:4vw 3.3vw;display:flex;gap:25px;justify-content:space-between;align-items:center}
.case-next>span{font:clamp(35px,4.3vw,76px)/1 var(--display)}
.case-next>div{display:flex;flex-direction:column;gap:16px;min-width:150px}
.case-next a{font-size:13px;font-weight:900;letter-spacing:.05em;border-bottom:1px solid var(--ink);padding-bottom:10px}
.case-next a:hover{color:var(--paper)}
.tiny-footer{background:var(--ink);color:var(--paper);padding:26px 3.3%;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:11px;font-weight:900;letter-spacing:.04em}
.interior-hero{padding:7vw 3.3% 5vw;border-bottom:1px solid}
.interior-hero h1{font-size:clamp(105px,14vw,240px);margin:55px 0}
.interior-lead{max-width:1100px;font-size:clamp(25px,3.3vw,52px);line-height:1.18;font-weight:700}
.interior-rule{padding-top:18px;border-top:2px solid;margin-top:75px;font-size:11px;font-weight:900;letter-spacing:.08em}
.approach-primary{padding:5vw 3.3%}
.approach-question-grid{display:grid;grid-template-columns:repeat(2,1fr);margin-top:35px;gap:0 30px}
.approach-question-grid article{border-top:3px solid var(--red);padding:18px 20px 45px 0}
.approach-question-grid small{font-size:11px;letter-spacing:.08em;font-weight:900}
.approach-question-grid h2{font-size:clamp(42px,5vw,80px);margin:25px 0}
.approach-question-grid p{font-size:19px;max-width:470px;font-weight:600}
.approach-editorial{padding:6vw 3.3%;border-top:1px solid}
.approach-editorial h2, .funnel-section h2{font-size:clamp(69px,9vw,150px);margin:40px 0}
.approach-two{display:grid;grid-template-columns:1fr 1fr;gap:8vw}
.approach-two p{font-size:clamp(19px,2vw,28px);font-weight:600;line-height:1.4}
.approach-example{max-width:800px;background:var(--red);padding:35px;margin:45px 0 0}
.approach-example>span{font-size:11px;font-weight:900}
.approach-example strong{font:clamp(32px,4vw,65px)/1 var(--display);display:block;margin:30px 0}
.approach-example p{font-size:17px;font-weight:700}
.approach-example a{font-size:12px;font-weight:900;border-bottom:1px solid;padding-bottom:5px}
.bg-ink{background:var(--ink);color:var(--paper)}
.funnel-section{background:var(--red);padding:6vw 3.3%}
.funnel-section>p{font-weight:700;font-size:22px;max-width:1000px}
.funnel-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:9px;margin:50px 0 35px}
.funnel-grid>div{border-top:5px solid;background:#171513;color:var(--paper);padding:22px 18px;min-height:310px}
.funnel-grid small{font-size:10px;font-weight:900;color:var(--red)}
.funnel-grid strong{font:clamp(25px,3vw,49px)/1 var(--display);display:block;margin:40px 0 18px}
.funnel-grid p{font-size:15px;font-weight:700;line-height:1.4}
.method-note{font-size:16px!important;font-weight:600!important}
.impact-list{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin:55px 0 0}
.impact-list>div{border-top:3px solid var(--red);padding-top:12px}
.impact-list strong{display:block;font:clamp(75px,8vw,130px)/1 var(--display);color:var(--red)}
.impact-list span{max-width:270px;display:block;font-size:16px;font-weight:700}
.approach-image{margin:42px 0}
.approach-image img{max-height:650px;object-fit:cover}
.about-hero{display:grid;grid-template-columns:58% 42%;min-height:720px;background:var(--ink);color:var(--paper)}
.about-hero-text{padding:6vw 3.3vw}
.about-hero h1{font-size:clamp(75px,10vw,175px);margin:70px 0}
.about-hero p{font-size:clamp(22px,2.3vw,33px);font-weight:700;max-width:700px;line-height:1.28}
.about-hero figure{margin:0}
.about-hero img{height:100%;object-fit:cover;object-position:center 24%}
.about-story{display:grid;grid-template-columns:45% 1fr;gap:7vw;padding:7vw 3.3%}
.about-story h2{font-size:clamp(59px,7vw,120px);margin:45px 0}
.about-story p{font-size:clamp(19px,1.75vw,28px);font-weight:600;line-height:1.42}
.about-personal-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;padding:1vw 3.3% 6vw}
.about-personal-grid img{height:420px;object-fit:cover}
.about-personal-grid small{display:block;margin-top:16px;font-size:11px;font-weight:900}
.about-personal-grid h3{font-size:clamp(40px,4.2vw,74px);margin:18px 0}
.about-personal-grid p{font-size:17px;font-weight:600}
.about-story.inverted{background:var(--red)}
.about-story .text-arrow{margin-top:40px;max-width:410px}
@media(max-width:1100px){.nav-middle{display:none}
.site-nav{grid-template-columns:1fr auto}
.hero{grid-template-columns:55% 45%;min-height:auto}
.hero h1{font-size:9.2vw}
.section-heading{grid-template-columns:17% 1fr}
.section-heading p{grid-column:2}
.bio-strip{grid-template-columns:18% 1fr}
.bio-strip-image{display:none}
.approach-two{gap:5vw}}
@media(max-width:740px){.site-nav{display:flex;align-items:start;flex-direction:column;padding:13px 18px 10px;gap:14px}
.wordmark{font-size:23px}
.site-nav nav{justify-content:space-between;width:100%;gap:10px;flex-wrap:wrap}
.site-nav nav a{font-size:10px}
.hero{display:flex;flex-direction:column}
.hero-copy{padding:28px 18px 30px}
.hero h1{font-size:clamp(54px,15.3vw,115px);margin:65px 0 70px}
.hero-summary{grid-template-columns:20% 1fr}
.hero-star{font-size:70px}
.intro p{font-size:18px}
.hero-image-block{min-height:570px;height:570px}
.hero-image img{object-position:center 30%}
.hero-stamp{bottom:22%}
.ticker{font-size:22px}
.proofbar{padding:20px 18px;gap:18px;grid-template-columns:repeat(3,1fr)}
.proofbar>div{display:block}
.proofbar strong{font-size:35px}
.proofbar span{font-size:9px;display:block;margin-top:5px}
.work-section{padding:70px 18px}
.section-heading{display:block}
.section-heading h2{font-size:13vw;margin:20px 0}
.section-heading p{font-size:15px}
.project-grid{grid-template-columns:1fr;row-gap:48px}
.project-photo{height:73vw;min-height:260px}
.project-footer h3{font-size:clamp(34px,9vw,60px)}
.work-note{gap:15px;line-height:1.4}
.statement{display:block;padding:70px 18px}
.statement h2{font-size:19vw}
.statement-side-text{display:none}
.statement p{font-size:22px}
.bio-strip{display:block;padding:75px 18px}
.bio-copy>p{font-size:10.5vw;margin:28px 0}
.bio-copy>div{display:block}
.bio-copy a{display:block;margin-top:26px}
.contact{padding:70px 18px 25px}
.contact h2{font-size:15vw}
.contact-links{display:grid;grid-template-columns:1fr 1fr}
.contact-links a{padding:15px 12px;text-align:center}
.contact-footer{gap:15px;flex-wrap:wrap;margin-top:60px}
.case-hero{padding:25px 18px 0}
.case-back{font-size:10px}
.case-topline{margin-top:70px}
.case-hero h1{font-size:clamp(60px,15vw,100px)}
.case-intro{font-size:22px}
.case-hero-visual{height:290px}
.case-facts{padding:23px 18px;grid-template-columns:repeat(2,1fr)}
.case-facts strong{font-size:13px}
.case-facts+.results-grid{padding:26px 18px}
.results-grid{gap:10px}
.result strong{font-size:40px}
.result span{font-size:10px}
.case-body{padding:20px 18px 60px}
.story-section{display:block;padding:42px 0 58px}
.story-index{margin-bottom:30px}
.story-content h2{font-size:clamp(50px,12vw,80px)}
.story-content>p{font-size:18px}
.story-content .result strong{font-size:42px}
.case-inline-image img{max-height:none}
.evidence{padding:42px 18px}
.evidence-links{display:flex;flex-direction:column;align-items:stretch}
.evidence-links a{text-align:center}
.case-next{padding:45px 18px;display:block}
.case-next>span{display:block;font-size:38px}
.case-next>div{margin-top:32px}
.tiny-footer{padding:25px 18px}
.interior-hero{padding:60px 18px}
.interior-hero h1{font-size:19vw}
.interior-lead{font-size:25px}
.approach-primary, .approach-editorial, .funnel-section{padding:65px 18px}
.approach-question-grid{grid-template-columns:1fr}
.approach-editorial h2, .funnel-section h2{font-size:12vw}
.approach-two{display:block}
.approach-two p{font-size:19px}
.funnel-grid{grid-template-columns:1fr 1fr}
.funnel-grid>div{padding:16px 12px;min-height:265px}
.funnel-grid strong{font-size:29px}
.funnel-grid p{font-size:13px}
.impact-list{grid-template-columns:1fr 1fr}
.impact-list strong{font-size:60px}
.about-hero{display:flex;flex-direction:column}
.about-hero-text{padding:60px 18px}
.about-hero h1{font-size:15vw;margin:45px 0}
.about-hero figure{height:480px}
.about-story{display:block;padding:65px 18px}
.about-story h2{font-size:12vw}
.about-story p{font-size:19px}
.about-personal-grid{padding:0 18px 60px;grid-template-columns:1fr}
.about-personal-grid img{height:380px}
.about-personal-grid h3{font-size:13vw}}
@media(max-width:380px){.site-nav nav a{font-size:9px}
.hero h1{font-size:15vw}
.hero-image-block{height:490px;min-height:490px}
.project-index{font-size:9px}
.proofbar strong{font-size:29px}
.contact-links{grid-template-columns:1fr}
.funnel-grid{grid-template-columns:1fr}
.funnel-grid>div{min-height:auto}
.about-hero figure{height:410px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}
.ticker-track{animation:none}
.project-photo img{transition:none}}
.interior-hero, .approach-editorial, .funnel-section, .approach-primary, .story-content, .about-story, .about-hero-text{min-width:0;overflow-wrap:break-word}
@media(max-width:740px){.approach-editorial h2, .funnel-section h2{font-size:clamp(44px,10.1vw,85px);word-break:normal}
.interior-hero h1{font-size:18vw}
.funnel-grid{min-width:0}
.funnel-grid strong{overflow-wrap:anywhere}
.approach-question-grid h2{font-size:clamp(39px,10vw,64px)}
.about-story h2{overflow-wrap:break-word}
.story-content h2{overflow-wrap:break-word}
.contact h2{overflow-wrap:break-word}}
@media(max-width:740px){.case-body .results-grid, .case-facts+.results-grid{grid-template-columns:1fr}
.case-body .result strong, .case-facts+.results-grid .result strong{font-size:clamp(48px,13vw,78px)}
.case-body .result span, .case-facts+.results-grid .result span{font-size:12px;max-width:none}}
.case-toc{padding:29px 3.3vw 32px;background:#e4dbcd;border-bottom:2px solid var(--ink)}
.case-toc nav{margin-top:16px;display:flex;gap:8px;flex-wrap:wrap}
.case-toc a{padding:10px 12px;border:1px solid #8b8175;font-size:11px;letter-spacing:.015em;font-weight:900;line-height:1.35;display:flex;gap:18px;align-items:center;justify-content:space-between}
.case-toc a:hover{background:var(--red);border-color:var(--red);color:var(--ink)}
.story-section{scroll-margin-top:18px}
.visual figcaption, .case-hero-visual figcaption{margin:12px 0 0;font-size:11px;color:var(--muted);font-weight:700;max-width:850px;line-height:1.5;letter-spacing:.02em}
.case-hero-visual figcaption{color:#e4dcd3;padding:10px 0}
.story-section .visual img{object-position:center;max-height:640px}
.story-section .visual-secondary{max-width:780px;margin-top:25px}
.story-section .visual-secondary img{max-height:500px;object-fit:contain}
.film-triptych{display:grid;grid-template-columns:repeat(3,1fr);gap:8px}
.film-triptych img{width:100%;height:225px!important;object-fit:cover!important;max-height:none!important}
.film-triptych figcaption{grid-column:1/-1}
.collection-hero-type{min-height:420px;padding:34px 40px 28px;display:flex;flex-direction:column;justify-content:space-between;background:var(--paper);color:var(--ink);border:14px solid var(--red)}
.collection-hero-type>span, .collection-hero-type>small{font-size:12px;font-weight:900;letter-spacing:.12em}
.collection-hero-type>strong{display:block;font:clamp(65px,10vw,154px)/.85 var(--display);letter-spacing:-.015em;margin:30px 0;color:var(--ink)}
.collection-hero-type.creative-collection{background:var(--red);border-color:var(--paper)}
.collection-hero-type.creative-collection>strong{color:var(--paper)}
.report-note{margin:36px 0 0;border-top:4px solid var(--red);padding:25px 0 15px;max-width:850px}
.report-note strong{font:clamp(39px,5.2vw,72px)/.93 var(--display);display:block;max-width:800px;margin:16px 0;color:var(--red)}
.report-note p{font-size:16px;line-height:1.5;max-width:740px}
.world-system{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));border-top:3px solid var(--red);margin:35px 0;gap:0 12px}
.world-system>.micro-label{grid-column:1/-1;padding:14px 0 6px}
.world-system>div{padding:25px 0;border-bottom:1px solid var(--ink)}
.world-system>div strong{font:clamp(32px,4vw,58px)/1 var(--display);display:block}
.world-system>div span{font-size:13px;font-weight:700;line-height:1.4;display:block;margin-top:8px}
.work-editorial-note{margin:0 0 36px;max-width:720px;font-size:13px;line-height:1.55;letter-spacing:.018em;color:var(--muted)}
.work-editorial-note strong{color:var(--ink)}
.editorial-footnote{font-size:12px!important;color:var(--muted);margin-top:20px}
.reel-link{display:block}
.reel-link:hover img{filter:brightness(.9)}
.evidence-links a{line-height:1.4}
@media(max-width:740px){.case-toc{padding:22px 18px}
.case-toc nav{gap:6px}
.case-toc a{font-size:10px;padding:9px 8px;gap:6px}
.collection-hero-type{min-height:320px;padding:25px 17px;border-width:9px}
.collection-hero-type>strong{font-size:clamp(48px,12vw,90px)}
.collection-hero-type>span, .collection-hero-type>small{font-size:9px}
.film-triptych{grid-template-columns:1fr}
.film-triptych img{height:220px!important}
.world-system{grid-template-columns:1fr}
.story-section .visual-secondary{max-width:100%}}
.editorial-limited-image{max-width:min(100%,520px);height:auto!important;object-fit:contain!important;background:var(--paper)!important}
.case-inline-image img[data-low-res-source]{max-width:520px;margin-right:auto}
.reel-link img[data-low-res-source]{max-width:480px;height:auto!important}
.hero-image img{object-position:53% 48%;filter:contrast(1.025)}
.about-hero img[src*="portrait-main"]{object-position:53% 48%}
.project-photo img{image-rendering:auto}
@media(max-width:740px){.hero-image img{object-position:53% 47%}
.case-inline-image img[data-low-res-source]{max-width:100%}}
.documentary-spread{margin:45px 0 18px;max-width:1040px}
.documentary-spread-head{border-top:3px solid var(--red);padding:13px 0 8px;font-weight:900;letter-spacing:.08em;font-size:11px}
.documentary-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:18px;align-items:start}
.documentary-grid figure{margin:0;min-width:0}
.documentary-grid img{display:block;width:100%;height:auto;aspect-ratio:3/4;object-fit:cover;object-position:50% 37%;background:#e4ddd2}
.documentary-grid figcaption{font-size:11px;line-height:1.45;font-weight:700;color:var(--muted);margin:10px 0 0}
.evidence-subheading{font:clamp(30px,3.7vw,60px)/1 var(--display);margin:44px 0 18px;letter-spacing:-.02em}
@media(max-width:740px){.documentary-grid{grid-template-columns:1fr;gap:25px}
.documentary-grid img{aspect-ratio:auto;max-height:620px;object-fit:contain;object-position:center}
.documentary-spread{margin:32px 0 20px}
.evidence-subheading{font-size:clamp(31px,8.5vw,48px)}}
.documentary-grid img{aspect-ratio:auto;height:auto;object-fit:contain;max-height:none}
html{scroll-behavior:auto}
.project-photo img{transition:none!important;transform:none!important}
.project-photo:hover img{transform:none!important}
.site-nav nav a{border-bottom:2px solid transparent;padding-bottom:3px;transition:none}
.site-nav nav a[aria-current="page"]{border-color:var(--red)}
.site-nav nav a:focus-visible, .text-arrow:focus-visible, .personal-links a:focus-visible{outline:3px solid var(--red);outline-offset:4px}
.case-inline-image img, .visual-secondary img{object-fit:contain}
.osstone-original-slide{max-width:1100px}
.osstone-original-slide img{background:#f2f2f2;width:100%;height:auto;max-height:none}
.creative-proof-image{max-width:630px;margin-top:38px}
.creative-proof-image img{object-fit:contain;width:100%;height:auto;background:#111}
.creative-route-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin:32px 0 0}
.creative-route-grid>div{border-top:5px solid var(--red);padding:19px 8px 12px 0}
.creative-route-grid h3{font:800 clamp(23px,2.8vw,39px)/1 var(--display);margin:0 0 18px}
.creative-route-grid p{font-size:17px;max-width:400px}
.project-production-note{font-size:14px!important;text-transform:uppercase;letter-spacing:.02em;font-weight:800;border-top:1px solid;padding-top:17px;margin-top:25px!important}
.approach-evidence{margin-top:60px;padding:35px 0;border-top:4px solid var(--red);border-bottom:1px solid currentColor}
.approach-evidence>strong{font:clamp(42px,6.4vw,105px)/.98 var(--display);display:block;max-width:1100px}
.approach-evidence>p{font-size:clamp(17px,1.7vw,22px);max-width:790px;margin-top:16px}
.approach-evidence-links{display:flex;gap:18px;flex-wrap:wrap;margin-top:22px}
.approach-evidence-links a{font-size:12px;letter-spacing:.03em;padding:12px 0;border-bottom:2px solid var(--red);font-weight:900}
.about-personal-grid{grid-template-columns:repeat(2,minmax(0,1fr));column-gap:28px;row-gap:72px}
.about-personal-grid article{min-width:0}
.about-personal-grid img{height:clamp(300px,32vw,580px);object-fit:cover;object-position:center}
.personal-links{display:flex;flex-wrap:wrap;gap:12px 23px;align-items:center;margin:36px 0 40px}
.personal-links p{flex-basis:100%;margin:0 0 7px;font-size:11px!important;letter-spacing:.12em;font-weight:900}
.personal-links a{font-size:12px;font-weight:900;border-bottom:2px solid var(--red);padding:9px 0;letter-spacing:.06em}
@media(max-width:740px){.site-nav nav{gap:16px 10px;justify-content:flex-start}
.site-nav nav a{font-size:11px;white-space:nowrap}
.about-personal-grid{grid-template-columns:1fr;row-gap:42px}
.about-personal-grid img{height:420px}
.creative-route-grid{grid-template-columns:1fr;gap:6px}
.creative-proof-image{max-width:100%}
.approach-evidence{margin-top:40px;padding:25px 0}
.approach-evidence-links{flex-direction:column;align-items:flex-start;gap:6px}}
@media(prefers-reduced-motion:reduce){.ticker-track{animation:none!important}}
.site-nav nav{align-items:center}
.site-nav nav a{display:inline-flex;align-items:center;gap:4px;line-height:1.1;min-height:26px;padding:4px 0;border-bottom:2px solid transparent;text-decoration:none}
.site-nav nav a[aria-current="page"]{border-bottom-color:var(--red)}
.ticker-track{animation:marquee 105s linear infinite;will-change:transform}
.ticker-track>span{display:block;flex:0 0 auto}
.proofbar{grid-template-columns:repeat(4,minmax(0,1fr));gap:20px}
.proofbar>div{display:flex;flex-direction:column;align-items:flex-start;gap:8px;min-width:0}
.proofbar strong{font-size:clamp(38px,4.4vw,72px)}
.proofbar span{max-width:230px;font-size:10px}
.editorial-visual-narrow{width:min(100%,920px);max-width:920px;margin-inline:0}
.editorial-visual-narrow img{display:block;width:100%;height:auto!important;max-height:none!important;object-fit:contain!important;background:transparent!important;filter:none!important}
.story-section .visual.pinco-square-art{width:min(100%,720px);margin-inline:0}
.story-section .visual.pinco-square-art img{max-height:none!important;height:auto!important;width:100%;aspect-ratio:1;object-fit:contain!important;background:transparent!important}
.case-facts:has(+.agency-credit){border-bottom:0}
.agency-credit{background:#eae2d6;padding:12px 3.3%;font-size:11px;font-weight:850;letter-spacing:.04em;margin:0;border-bottom:1px solid #81766c}
.no-break{white-space:nowrap;overflow-wrap:normal!important;word-break:keep-all}
.about-personal-grid img{width:100%;height:clamp(300px,32vw,530px);object-fit:cover;object-position:center 35%}
.about-personal-grid article:nth-child(4) img{object-position:center 45%}
.proud-milestones{padding:7vw 3.3%;background:#e6ded2}
.proud-heading h2{font-size:clamp(56px,7.6vw,130px);margin:25px 0 12px}
.proud-heading p{font-size:clamp(17px,1.5vw,23px);max-width:780px}
.case-hero:not(:has(.case-hero-visual)){padding-bottom:12px}
.project-photo img, .project-card:hover img, .project-card img, .hero-image img, h1, h2, h3{transform:none!important;transition:none!important}
@media(max-width:900px){.proofbar{grid-template-columns:repeat(2,minmax(0,1fr))}
.proofbar strong{font-size:clamp(38px,7vw,64px)}}
@media(max-width:740px){.site-nav nav{justify-content:space-between!important;gap:8px!important;flex-wrap:nowrap}
.site-nav nav a{font-size:10px!important;padding:4px 0!important}
.proofbar{grid-template-columns:repeat(2,minmax(0,1fr));padding:25px 18px}
.proofbar strong{font-size:clamp(42px,11vw,66px)}
.proofbar span{font-size:10px}
.case-facts{grid-template-columns:repeat(2,minmax(0,1fr))}
.agency-credit{padding:14px 18px}
.proud-milestones{padding:65px 18px}
.proud-heading h2{font-size:12vw}}
@media(max-width:340px){.site-nav nav a{font-size:9px!important}
.site-nav nav{gap:5px!important}}
@media(prefers-reduced-motion:reduce){.ticker-track{animation:none!important}}
.approach-evidence strong{font-size:clamp(38px,5.5vw,76px);line-height:1;overflow-wrap:break-word}
.approach-evidence, .approach-evidence-links{min-width:0}
@media(min-width:741px) and (max-width:1000px){.approach-evidence strong{font-size:clamp(33px,4.8vw,49px)}}
@media(min-width:741px) and (max-width:1100px){.funnel-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
.funnel-grid>div{min-width:0}}

.about-personal-grid article:nth-child(1) img{object-position:55% 84%}
.about-personal-grid article:nth-child(2) img{object-position:50% 85%}
.about-personal-grid article:nth-child(4) img{object-position:50% 67%}
.site-nav nav a, .text-arrow, .inline-proof a, .evidence-links a, .case-next a, .case-toc a, .personal-links a, .project-footer .project-arrow{ text-transform:uppercase; }
.project-photo img{transition:none!important;transform:none!important}
.project-card:hover .project-photo img{transform:none!important}
.run-lead-image{max-width:610px}
.run-lead-image img{max-height:580px;width:auto;max-width:100%;object-fit:contain;background:none!important}
.run-photo-section{margin-top:36px;max-width:1040px}
.run-photo-label{border-top:2px solid var(--red);padding-top:12px;font-weight:900;font-size:11px;letter-spacing:.07em}
.run-photo-gallery{display:grid;grid-auto-flow:column;grid-auto-columns:minmax(225px,29%);gap:12px;overflow-x:auto;overflow-y:hidden;scroll-snap-type:x mandatory;scroll-padding:0;scrollbar-width:thin;padding-bottom:14px}
.run-gallery-item{margin:0;min-width:0;scroll-snap-align:start}
.run-gallery-item img{width:100%;height:310px;max-height:none;object-fit:cover;object-position:center 40%;background:none}
.run-gallery-item:first-child img{object-position:center 68%}
@media(max-width:740px){.run-photo-gallery{grid-auto-columns:74%;gap:10px}
.run-gallery-item img{height:310px}
.about-personal-grid article:nth-child(1) img{object-position:55% 76%}
.about-personal-grid article:nth-child(2) img{object-position:50% 78%}}
@media(prefers-reduced-motion:reduce){.run-photo-gallery{scroll-behavior:auto}}
h1, h2, h3, h4, h5, h6, h1 *, h2 *, h3 *, h4 *, h5 *, h6 *, .section-heading, .section-heading *, .bio-copy>p, .story-content h2, .project-footer h3, .result strong, .proofbar strong, .impact-list strong, .massive-quote{
  animation:none!important;
  transition:none!important;
  transform:none!important;
  will-change:auto!important;
}

/* ===============================================================
   PORTFOLIO COMPONENTS — canonical rules (v9 refactor)
   This replaces accumulated V6/V7/V8/V9 milestone and CTA patches.
   Keep mobile/desktop overrides together to prevent cascade regressions.
   =============================================================== */

/* Homepage primary actions: same arrow, underline, spacing and hit target. */
.hero-links {
  display:grid;
  grid-template-columns:minmax(0,1fr);
  width:100%;
  max-width:360px;
}
.hero-links .hero-action {
  display:flex;
  align-items:center;
  justify-content:space-between;
  min-height:54px;
  width:100%;
  padding:12px 0 10px;
  margin:0;
  gap:20px;
  border-bottom:2px solid var(--ink);
  font-size:12px;
  font-weight:900;
  letter-spacing:.065em;
  line-height:1.2;
  text-transform:uppercase;
}
.hero-links .hero-action span {
  flex:0 0 auto;
  font-size:21px;
  font-weight:700;
  line-height:1;
}
.hero-links .hero-action:hover {color:var(--red);border-bottom-color:var(--red)}
.hero-links .hero-action:focus-visible {outline:3px solid var(--red);outline-offset:3px}

/* Approach outcomes: no standalone 2x capacity metric. */
.impact-list.impact-list-two {grid-template-columns:repeat(2,minmax(0,1fr));gap:28px}

/* No animated typography: the ticker is the only continuous movement. */
h1,h2,h3,h4,h5,h6,
h1 *,h2 *,h3 *,h4 *,h5 *,h6 *,
.section-heading,.section-heading *, .bio-copy>p,
.massive-quote,.result strong,.proofbar strong,.impact-list strong {
  animation:none!important;
  transition:none!important;
  transform:none!important;
  will-change:auto!important;
}

/* Keep Moving: full face and head in the actual running photograph. */
.about-personal-grid article:nth-child(3) img {object-position:center top}

/* Exactly four achievement cards; one stable composition for all four. */
.proud-grid {display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:58px 28px;align-items:start}
.proud-grid>.proud-item {
  grid-column:auto;
  min-width:0;
  padding-top:18px;
  border-top:3px solid var(--ink);
}
.proud-item .proud-feature {
  display:grid;
  grid-template-columns:minmax(0,44%) minmax(0,1fr);
  gap:20px;
  align-items:start;
}
.proud-item .proud-media {
  min-width:0;
  width:100%;
  aspect-ratio:3 / 4;
  overflow:hidden;
  background:transparent;
}
.proud-item .proud-media img {
  display:block;
  width:100%;height:100%;max-height:none;
  object-fit:cover;
  object-position:center;
  background:transparent;
  filter:none;
}
.proud-item .proud-media img.slide-artwork {object-position:48% 50%}
.proud-item:nth-child(2) .proud-media img {object-position:51% 45%}
.proud-item:nth-child(3) .proud-media img {object-position:49% 30%}
.proud-item:nth-child(4) .proud-media img {object-position:50% 53%}
.proud-item .proud-copy {min-width:0;display:flex;flex-direction:column;align-items:flex-start}
.proud-item .proud-copy h3 {
  font:900 clamp(29px,2.55vw,48px)/.94 var(--display);
  letter-spacing:-.015em;
  overflow-wrap:break-word;
  margin:1px 0 15px;
}
.proud-item .proud-copy p {font-size:clamp(14px,1.18vw,18px);line-height:1.45;margin:0 0 8px}
.proud-item .proud-copy a {margin-top:13px;font-size:12px;font-weight:900;text-transform:uppercase;border-bottom:2px solid var(--red);padding:4px 0}

@media (max-width:1100px) and (min-width:741px) {
  .proud-item .proud-feature {grid-template-columns:1fr;gap:14px}
  .proud-item .proud-media {aspect-ratio:4 / 3}
  .proud-item:nth-child(2) .proud-media img {object-position:50% 48%}
  .proud-item:nth-child(4) .proud-media img {object-position:50% 62%}
}
@media (max-width:740px) {
  .hero-links {max-width:none}
  .impact-list.impact-list-two {grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}
  .proud-grid {grid-template-columns:1fr;gap:42px}
  .proud-item .proud-feature {grid-template-columns:1fr;gap:16px}
  .proud-item .proud-media {aspect-ratio:4 / 3}
  .proud-item .proud-copy h3 {font-size:clamp(34px,9vw,56px)}
  .proud-item .proud-media img.slide-artwork {object-position:50% 50%}
  .proud-item:nth-child(2) .proud-media img {object-position:50% 43%}
  .proud-item:nth-child(4) .proud-media img {object-position:50% 60%}
}
@media (max-width:360px) {
  .impact-list.impact-list-two {grid-template-columns:1fr;gap:14px}
}