NOT ONLY
THE JOB.

FROM NEWSROOMS
TO BRAND ROOMS.

I trained as a journalist. My early work took me through reporting, television, live interviews and communications. I learned to listen, investigate and build a story before deciding how to tell it.

At the same time I was involved with music: shows, bands, rock gigs and live production. Later came PR, marketing, brand strategy, team leadership and international creative advertising. Those worlds still influence how I work.

I've worked in-house and agency-side, alongside founders, stakeholders and independent creative teams. But I still enjoy the part where an idea stops being abstract and becomes something people can experience.